Stock Market for Beginners: What stock fits me?

Part of what the Gorilla does for investors is help them find good stocks, but we'll visit that in more detail later.

Deciding which stock fits you, or rather which companies you want to invest in, can be a time consuming decision. The only reason choosing stocks is more complicated than choosing socks is because there are many things to consider, and most of which are unfamiliar if you're new at it.

When choosing socks, you might already have a specific use in mind. If you're playing soccer, you might need knee socks. For tennis, you may prefer crew. An important dinner requires something delicate. You probably know something about each sock brand's reputation, the materials used to make the sock, and what color/style/etc you personally prefer. In other words, you're an expert before you go to the store on the socks you want to buy.

Investors who purchase stocks also have to be experts before they buy and sell in the stock exchange. Traditionally to find the stock that meets their needs, investors conduct a lot of research on the company, and the current market "trends". Market trends are influenced by the supply of stock (how much is available) and the demand for the stock (how much people are interested in buying). These factors (along with others) are used to predict and determine stock prices. So, investors are basically savvy shoppers - they know what to look for and have the time to look for it.

When it comes to deciding what type of stock you want, you should first think about two things: What results you want from your investments and what you want to invest. Everyone has different results they're hoping for from their investment. Some purchase stock because they want a slow, steady, and reliable return. Others feel strongly about a company's future and want to own part of it, regardless of monetary results.

But if you want to be the person that you've heard rumors about: The one who coolly leaves the stock market with nicely sized earnings - and you want it all to happen quick, in a short period of time, without investing your time in research - well, that can be tough to do.

And that's how the Gorilla makes investing easy. The Gorilla is a savvy shopper in the stock market and knows there are companies whose stock will rapidly yield huge earnings, along with how to find them. Every evening, GorillaTrades software scans and evaluates stocks on the market using complex financial algorithms. From the thousands of stocks available, maybe a few stocks or none at all will meet the Gorilla's strict success standards to become GorillaPicks.

As an investor, you can make your investment stock selections from among the many GorillaPicks with confidence.